April 2009

Swine Flu Crisis: How to Profit From It Ethically

Unless you’ve been living in a cave, you’ve heard about the swine flu health crisis. I have several thoughts to share on this topic, but first let me start with the most medically useful. Forget all the news stories on the swine flu and the coming end of the world as we know it. Get […]

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Recession Survival Lessons from Fortune Magazine

I got back late last night from New Orleans where I gave a keynote speech for Fortune Magazine’s Small Business Sales & Marketing Summit. I flew in on Sunday night to hear the other speakers and to get a better feel for the audience. And I ended up spending 10 hours revise my talk and […]

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Good to Great: Why Some Companies Make the Leap…And Others Don’t – Book Review

Jim Collins takes a quantitative approach to analyzing what factors turn a good company into a great one in his highly acclaimed book Good to Great: Why Some Companies Make the Leap…And Others Don’t (2001). Collins and his 26 person research team analyzed reams of corporate data from public companies and defined a good-to-great transition […]

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The Art of the Start Book Review

So you have a business idea and the ambition to see things through, yet you haven’t a clue where to begin. You’re not alone. Most aspiring business owners become overwhelmed with questions like “how do I write a business plan?” “who are my customers?” and the ever nagging “how do I raise capital?” Kawasaki’s The […]

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Recession Survival Mindset

Conventional “wisdom” says that when an economic storm comes in, you’re supposed to hunker down and ride the thing out. I hate conventional wisdom. By definition, conventional wisdom is what everyone agrees is the right thing to do. Conventional “wisdom” is really just another way of saying the thinking of the average person. Well the […]

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