May 2009

New SBA Loan Program from President Obama

For the business owners out there, not all news stories are bad – especially not this one. Attention small business owners, says the SBA:  “help is coming” – well, some help is better than no help. While it may not be enough, President Barack Obama announced a plan to inject $15 billion into the small […]

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Website Myths Debunked

Many business owners will inevitably consider whether or not to invest their time and money into a website – some with more reservations than others. Mark Kolier offers six common myths that make small businesses apprehensive: 1.    It cost tens of thousands of dollars to create a website. 2.    I don’t have the staff to […]

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Storyselling: How to Sell More Using Customer Stories

We all enjoy a good story and as a business owner, stories from satisfied customers are priceless. Positive customer experiences, according to John Williams, are readily available to “any viable business on the planet” and they should be utilized. One of the best ways to increase business is to use customer testimonials to your advantage. […]

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Duh… Focus on What’s Still Working

In a recession, most business owners obsess about what’s wrong with their market, customers, company, and life. The natural inclination is to focus on your problems and how to make them go away. While this is certainly one approach, it must be balanced with the exact opposite — focusing on what’s still working. What part […]

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A Killer Way to Get New Customers (Part 2) – More Profits TV Episode #5

Here’s Part 2 of my commentary on the KFC word of mouth mega-hit promotion turned disaster. There are lessons in here on what to do and what NOT to do. Both are useful and applicable to any business.  

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