Tuesday, May 5, 2009

Made to Stick

Communicating an idea is difficult, but communicating an idea to a modern sensory-overloaded audience is…nearly impossible. Citing inspiration from Malcolm Gladwell’s Tipping Point, Chip and Dan Heath offer a recipe for constructing memorable ideas in their book Made to Stick: Why Some Ideas Survive and Others Die. The Heath Brothers organize their book based around […]

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The #1 Killer of Businesses in a Recession: DENIAL (More Profits TV – Episode #2)

  There’s only one thing worse than being in crisis (an economic one or otherwise), and that’s to be in DENIAL that you’re in a crisis.   See my commentary on the labor contract negotiations the Boston Globe newspaper is having with one of their labor unions… and the hidden recession survival lesson that every […]

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