July 2009

Dealing with Adversity – Defeated Michael Phelps Shatters World Record

In my book, winning is winning. The skills you use to win in one field are very much transportable to another field. It is with this in mind that I’ve been following the Michael Phelps story over the past 48 hours. Yesterday, Phelps got demolished in one of his olympic event races – losing by […]

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Guess Who’s Rockin in the McRecession?

Most entrepreneurs are flat of playing defense in this recession.   They are not playing to win, but to lose less. Then they complain about awful the recession is.   This whole line of thinking is completely flawed.   In boom economies, there are companies that fail. In down economies, there are companies that win. […]

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Communicate or Die – More Profits TV – Episode #10

  In a recession, it’s critical to communicate effectively with potential customers. This is a given. But what’s tricky is knowing what to communicate.   Specifically you must convey two things: 1) we know what you want us to solve for you, and 2) we can solve that problem for you in a unique way […]

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The Ideal Recession-Proof Business – More Profits TV – Episode #9

  This episode was filmed in front of the heavily fortified New York Stock Exchange. In it, I describe a particular trait that a business can have that makes it 10 times easier to be completely recession proof.   Here’s a photo of security at the NYSE – noticed the machine guns: Here’s a shot […]

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The “Put Up or Shut Up” Marketing Technique

One of the most powerful strategies for attracting more prospects and closing more deals is what I call the “Put Up or Shut Up” marketing technique. It works because almost nobody ever does it. And when used it makes customers notice.  

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