June 2010

Unique Selling Proposition vs. Market Differentiation

One of my readers, Tony, asks the following question: Is market differentiation the same as “Unique Selling Proposition”?  If not, what’s the difference? Let me start by providing some context. The term “Unique Selling Proposition” (USP) is a term used by advanced marketing professionals that basically states every advertising campaign must explain what’s unique about […]

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Are Greek Protesters Smoking Crack?

I’m writing this article on my way home from Milwaukee, Wisconsin. I spent a week here meeting several dozen CEOs who run mid-size businesses in the area. The weather and people were great (actually warmer than San Francisco go figure!) and I discovered entire new industries I didn’t even know existed. In my conversations, the […]

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