CEO Training

Storyselling: How to Sell More Using Customer Stories

We all enjoy a good story and as a business owner, stories from satisfied customers are priceless. Positive customer experiences, according to John Williams, are readily available to “any viable business on the planet” and they should be utilized. One of the best ways to increase business is to use customer testimonials to your advantage. […]

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Duh… Focus on What’s Still Working

In a recession, most business owners obsess about what’s wrong with their market, customers, company, and life. The natural inclination is to focus on your problems and how to make them go away. While this is certainly one approach, it must be balanced with the exact opposite — focusing on what’s still working. What part […]

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