Small Business Books

Made to Stick

Communicating an idea is difficult, but communicating an idea to a modern sensory-overloaded audience is…nearly impossible. Citing inspiration from Malcolm Gladwell’s Tipping Point, Chip and Dan Heath offer a recipe for constructing memorable ideas in their book Made to Stick: Why Some Ideas Survive and Others Die. The Heath Brothers organize their book based around

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Good to Great: Why Some Companies Make the Leap…And Others Don’t – Book Review

Jim Collins takes a quantitative approach to analyzing what factors turn a good company into a great one in his highly acclaimed book Good to Great: Why Some Companies Make the Leap…And Others Don’t (2001). Collins and his 26 person research team analyzed reams of corporate data from public companies and defined a good-to-great transition

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