Communicating an idea is difficult, but communicating an idea to a modern sensory-overloaded audience is…nearly impossible. Citing inspiration from Malcolm Gladwell’s Tipping Point, Chip and Dan Heath offer a recipe for constructing memorable ideas in their book Made to Stick: Why Some Ideas Survive and Others Die. The Heath Brothers organize their book based around [...]
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Verne Harnish is a well respected and extremely successful “business guru” who seeks to help emerging companies increase growth and realize their potential. His highly acclaimed book, Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Fast-Growth Firm, is arguably one of the clearest and most practical guides on growing [...]
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