Small Business Marketing

The “Put Up or Shut Up” Marketing Technique

One of the most powerful strategies for attracting more prospects and closing more deals is what I call the “Put Up or Shut Up” marketing technique. It works because almost nobody ever does it. And when used it makes customers notice.  

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Viral Marketing Examples

A package containing chocolate covered grasshoppers arrives at your door unexpectedly…what do you do? No tricks here – give it moment of consideration. It turns out 5,000 individuals were recently faced with the same question when a lumpy package arrived at their door. In an era of information overload, a bulky package filled with chocolate [...]

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How to Grow Your Customer Base

Here are two strategies for adding to your customer base

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How to Market a Cow… Seriously

I just bought a cow. To be exact, I bought 1/4 of a cow.  Not the kind that moos, but the kind that used to moo. Let me explain… as there’s a big lesson that you can use in your own business. My wife and I have been on multi-year movement towards eating healthier. Unlike [...]

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Website Myths Debunked

Many business owners will inevitably consider whether or not to invest their time and money into a website – some with more reservations than others. Mark Kolier offers six common myths that make small businesses apprehensive: 1.    It cost tens of thousands of dollars to create a website. 2.    I don’t have the staff to [...]

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