Comments on: How to Sell Ice to Eskimos http://www.victorcheng.com/how-to-sell-ice-to-eskimos Fri, 13 Jan 2012 21:53:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Victor Cheng http://www.victorcheng.com/how-to-sell-ice-to-eskimos#comment-211 Victor Cheng Wed, 04 Nov 2009 04:46:19 +0000 http://www.victorcheng.com/?p=1143#comment-211 @<a href="#comment-205" rel="nofollow">Engin Guven</a>: That's exactly right. Nobody ever disagrees with this idea, but few people actually do it. That's because in practice it's actually kind of hard to do because it requires knowing your customers really well. And in recent times, customer priorities have changed a lot so it's that much harder to be calibrated to what customer's want right now. @Engin Guven:

That’s exactly right. Nobody ever disagrees with this idea, but few people actually do it. That’s because in practice it’s actually kind of hard to do because it requires knowing your customers really well. And in recent times, customer priorities have changed a lot so it’s that much harder to be calibrated to what customer’s want right now.

]]> By: Engin Guven http://www.victorcheng.com/how-to-sell-ice-to-eskimos#comment-205 Engin Guven Fri, 30 Oct 2009 13:07:47 +0000 http://www.victorcheng.com/?p=1143#comment-205 After the "Just Sell Donuts to Fat People" episode, this "Do not Try to Sell Ice to Eskimos"(I call this like that) episode is like analyzing the same subject with a different perspective and analogy. So what i understand from your advice is that, "Think simple and intuitive, give customers what they exactly want". After the “Just Sell Donuts to Fat People” episode, this “Do not Try to Sell Ice to Eskimos”(I call this like that) episode is like analyzing the same subject with a different perspective and analogy. So what i understand from your advice is that, “Think simple and intuitive, give customers what they exactly want”.

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