In my book, winning is winning. The skills you use to win in one field are very much transportable to another field.
It is with this in mind that I've been following the Michael Phelps story over the past 48 hours.
Yesterday, Phelps got demolished in one of his olympic event races – losing by an entire body length. Apparently this was a shock to the swimming world. A major upset. The first time Phelps has lost by this magnitude in [...] Continue Reading…
One of the simplest ways to make big leaps in sales is to step back from the day-to-day operations of your business and develop a plan to take it to the next level.
As I write this, I'm in Martha's Vineyard a beautiful island off the coast of the North Eastern United States between Boston and New York City.
It's a popular summer destination for tourists as well as the urban dwellers of New York City and Boston who have second [...] Continue Reading…
In a recession, it's critical to communicate effectively with potential customers. This is a given. But what's tricky is knowing what to communicate.
Specifically you must convey two things: 1) we know what you want us to solve for you, and 2) we can solve that problem for you in a unique way that none of our competitors can.
Today's episode of More Profits TV discusses WHY these two factors are so important to communicate to prospective customers… especially in a [...] Continue Reading…
This episode was filmed in front of the heavily fortified New York Stock Exchange. In it, I describe a particular trait that a business can have that makes it 10 times easier to be completely recession proof.
Here's a photo of security at the NYSE – noticed the machine guns:
Here's a shot from the 7th floor of the building across from the NYSE – where I gave my speech on How to Create a Recession Proof Business. If you look [...] Continue Reading…
