more profits tv

Market Differentiation

Most CEO business owners completely misunderstand the point of market differentiation. They think that being different in a marketplace means doing what your competitors do, but better. You see this a lot in the computer industry. One company has a computer that has 1 gigabyte or RAM, with a 150 gigabyte hard drive. The next [...]

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Business Winners vs. “Losers”

I was in Baltimore last week speaking to members of the CEO Club of Baltimore. I noticed several people in the room were have great sales and profits in 2009. Today’s video explains what these companies had in common and how they were successful in deciding to NOT participate in the Great Recession.

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How to Beat Unemployment

  Over the weekend, I saw the newspaper headlines that the US unemployment rate broke the 10% mark. For those in the US, we’re now at 10.2% unemployment.   Quite ironically, I was on my way to speak at event that I think epitomizes the solution the average person and entrepreneur can use to combat [...]

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Communicate or Die – More Profits TV – Episode #10

  In a recession, it’s critical to communicate effectively with potential customers. This is a given. But what’s tricky is knowing what to communicate.   Specifically you must convey two things: 1) we know what you want us to solve for you, and 2) we can solve that problem for you in a unique way [...]

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The Ideal Recession-Proof Business – More Profits TV – Episode #9

  This episode was filmed in front of the heavily fortified New York Stock Exchange. In it, I describe a particular trait that a business can have that makes it 10 times easier to be completely recession proof.   Here’s a photo of security at the NYSE – noticed the machine guns: Here’s a shot [...]

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