Most CEO business owners completely misunderstand the point of market differentiation. They think that being different in a marketplace means doing what your competitors do, but better. You see this a lot in the computer industry. One company has a computer that has 1 gigabyte or RAM, with a 150 gigabyte hard drive. The next […]
Market Differentiation Read More »
I was in Baltimore last week speaking to members of the CEO Club of Baltimore. I noticed several people in the room were have great sales and profits in 2009. Today’s video explains what these companies had in common and how they were successful in deciding to NOT participate in the Great Recession.
Business Winners vs. “Losers” Read More »
Over the weekend, I saw the newspaper headlines that the US unemployment rate broke the 10% mark. For those in the US, we’re now at 10.2% unemployment. Quite ironically, I was on my way to speak at event that I think epitomizes the solution the average person and entrepreneur can use to combat the effects
How to Beat Unemployment Read More »
One of the simplest ways to make big leaps in sales is to step back from the day-to-day operations of your business and develop a plan to take it to the next level. As I write this, I’m in Martha’s Vineyard a beautiful island off the coast of the North Eastern United States between Boston
How to Make Big Leaps in Revenue – More Profits Episode #11 Read More »
In a recession, it’s critical to communicate effectively with potential customers. This is a given. But what’s tricky is knowing what to communicate. Specifically you must convey two things: 1) we know what you want us to solve for you, and 2) we can solve that problem for you in a unique way that none
Communicate or Die – More Profits TV – Episode #10 Read More »
