recession proof

The Ideal Recession-Proof Business – More Profits TV – Episode #9

  This episode was filmed in front of the heavily fortified New York Stock Exchange. In it, I describe a particular trait that a business can have that makes it 10 times easier to be completely recession proof.   Here’s a photo of security at the NYSE – noticed the machine guns: Here’s a shot [...]

Read the full article →

Duh… Focus on What’s Still Working

In a recession, most business owners obsess about what’s wrong with their market, customers, company, and life. The natural inclination is to focus on your problems and how to make them go away. While this is certainly one approach, it must be balanced with the exact opposite — focusing on what’s still working. What part [...]

Read the full article →

Recession Survival Lessons from Fortune Magazine

I got back late last night from New Orleans where I gave a keynote speech for Fortune Magazine’s Small Business Sales & Marketing Summit. I flew in on Sunday night to hear the other speakers and to get a better feel for the audience. And I ended up spending 10 hours revise my talk and [...]

Read the full article →

Lessons from a Recession-Proof Toddler

The other day my youngest daughter, Charlie, wanted to show me something. She’s 22 months old and was terribly insistent on showing me something. The music CD from her toddler music program was playing in the background. She leaned against the wall with one hand, stood on one leg, and was swinging the other leg [...]

Read the full article →