recession proof business

A Recession Proof Service Business: Hosting Weddings? (More Profits TV – Episode #3)

  Even in a recession, life goes on. Babies are still being born. Couples still fall in love. And they still have weddings.   Is the business of hosting weddings recession proof?  Or is it not? Watch today’s episode of More Profits TV and find out for yourself. And discover the lesson behind today’s case […]

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The Recession Proof Business

My latest book The Recession-Proof Business is now available on Amazon.com and Barnes and Noble. The book reveals the lessons from 1 and 2 person business that were started in the major recessions and depressions over the past 136 years that survived and grew to become Fortune 500 giants. Discover how companies like FedEx, Hewlett […]

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The #1 Killer of Businesses in a Recession: DENIAL (More Profits TV – Episode #2)

  There’s only one thing worse than being in crisis (an economic one or otherwise), and that’s to be in DENIAL that you’re in a crisis.   See my commentary on the labor contract negotiations the Boston Globe newspaper is having with one of their labor unions… and the hidden recession survival lesson that every […]

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Recession Survival Mindset

Conventional “wisdom” says that when an economic storm comes in, you’re supposed to hunker down and ride the thing out. I hate conventional wisdom. By definition, conventional wisdom is what everyone agrees is the right thing to do. Conventional “wisdom” is really just another way of saying the thinking of the average person. Well the […]

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How to Find Your Core Business

One of the keys to surviving a recession is to figure out what your core business really is. Who are your best customers? What does your business do much better than others? Once you figure out your “core”, focus on it like crazy. Here’s why this is a good idea. In a recession, there is […]

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