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	<title>Victor Cheng &#187; small business</title>
	<atom:link href="http://www.victorcheng.com/tag/small-business/feed" rel="self" type="application/rss+xml" />
	<link>http://www.victorcheng.com</link>
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		<item>
		<title>Obama &#8211; Small Business Lending Bill</title>
		<link>http://www.victorcheng.com/obama-small-business-lending-bill</link>
		<comments>http://www.victorcheng.com/obama-small-business-lending-bill#comments</comments>
		<pubDate>Wed, 01 Sep 2010 21:53:05 +0000</pubDate>
		<dc:creator>Victor Cheng</dc:creator>
				<category><![CDATA[Small Business News]]></category>
		<category><![CDATA[capital]]></category>
		<category><![CDATA[loans]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.victorcheng.com/?p=1580</guid>
		<description><![CDATA[<p>&#034;﻿WASHINGTON — President Obama exhorted Congress  on Monday to make passage of a long-languishing small-business aid  package its first order of business when it returns next month from its  break.</p>
<p class="inside-copy">&#034;I ask Senate Republicans to drop the blockade,&#034; Obama said in the Rose Garden after meeting with his economic advisers.&#034;</p>
<p><a  href="http://www.victorcheng.com/obama-small-business-lending-bill" class="more-link">More on Obama &#8211; Small Business Lending Bill</a></p>


]]></description>
			<content:encoded><![CDATA[<p>&#034;﻿WASHINGTON — President Obama exhorted Congress  on Monday to make passage of a long-languishing small-business aid  package its first order of business when it returns next month from its  break.</p>
<p class="inside-copy">&#034;I ask Senate Republicans to drop the blockade,&#034; Obama said in the Rose Garden after meeting with his economic advisers.&#034;</p>
<p><a  rel="nofollow" target="_blank" href="http://www.usatoday.com/news/washington/2010-08-30-Obama-economy_N.htm?csp=34money&#038;utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+UsatodaycomMoney-TopStories+%28Money+-+Top+Stories%29&#038;utm_content=Google+Reader">Obama calls for passage of bill to help small businesses &#8211; USATODAY.com</a>: &#034;&#034;</p>
<p> </p>
<p><strong>My Comments:</strong></p>
<p>In general, I&#039;m always in favor of greater access to capital for those who creates jobs in this country. The only problem I have with this Bill is it&#039;s about 15 months late and would have been more useful much earlier.</p>


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		<title>New 1099 Tax Form Burden for Small Businesses</title>
		<link>http://www.victorcheng.com/1099-tax-form-burden</link>
		<comments>http://www.victorcheng.com/1099-tax-form-burden#comments</comments>
		<pubDate>Mon, 19 Jul 2010 15:50:46 +0000</pubDate>
		<dc:creator>Victor Cheng</dc:creator>
				<category><![CDATA[The Economy]]></category>
		<category><![CDATA[1099]]></category>
		<category><![CDATA[irs]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[taxes]]></category>

		<guid isPermaLink="false">http://www.victorcheng.com/?p=1525</guid>
		<description><![CDATA[<p> </p>
<p>In the 1,000+ page health care reform bill, a new tax compliance burden completely unrelated to health care was snuck in unnoticed by the IRS. The full ramifications of this previously unnoticed paragraph is just coming to light the past few weeks.</p>
<p><a  href="http://www.victorcheng.com/1099-tax-form-burden" class="more-link">More on New 1099 Tax Form Burden for Small Businesses</a></p>


]]></description>
			<content:encoded><![CDATA[<p> </p>
<p>In the 1,000+ page health care reform bill, a new tax compliance burden completely unrelated to health care was snuck in unnoticed by the IRS. The full ramifications of this previously unnoticed paragraph is just coming to light the past few weeks.</p>
<p>Here&#039;s the deal.</p>
<p>The provision has to do with the 1099 forms that all businesses are required to file regarding payments over $600 to freelancers and contractors for personal services rendered.</p>
<p>This rule applies to sole proprietor businesses and excluded corporations.</p>
<p>The paragraph basically changes the definition from &#034;personal services rendered&#034; to &#034;all services and goods&#034; rendered from &#034;all organizations&#034; (including corporations)</p>
<p>Basically, this means anytime your company spends more than $600 with ANY other business, you will be required to file a 1099 form. The thinking is that by doing this your suppliers will be forced to report all of their income.</p>
<p>Unfortunately, the cost of this enforcement will be funded by you and me. Here&#039;s why.</p>
<p>It&#039;s kind of a hassle to get a W-9 form from a freelancer to request their Tax ID number. But most businesses, only have a small handful of these, so it&#039;s annoying but not the end of the world.</p>
<p>Now we have to do the same for every company where we spend more than $600.</p>
<p>For example, in my <a  href="http://www.victorcheng.com/executive-coaching">executive coaching</a> business, I spend several thousand dollars a year with hotel chains like Marriott and Hilton. Now I need my bookkeeper to contact their CFO&#039;s office to request their Tax ID.</p>
<p>But wait, it gets better&#8230;</p>
<p>If I recall correctly, each Marriott location is independently owned and operated. This means that for EACH Marriott location I&#039;ve stayed in for say more than 4 nights (where my bill would often be over $600), I need to have my bookkeeper contact their financial office and have each location send back a form with their Tax ID on it.</p>
<p>The same goes for the telephone company, Office Depot, Amazon, my web host, all of my favorite restaurants where I host business lunches or dinners, the airport shuttle service, the printer, Apple, Dell, AT&amp;T, the Merchant Account, Hertz, the Attorney, the payroll service, the domain registrar, and more.</p>
<p>It&#039;s hard enough calling their customer service line to give them money, now I have to have someone call them to get a IRS tax form filled out?</p>
<p>I seriously doubt Marriott, AT&amp;T or Hertz is under reporting the income they make from me &#8212; but now I&#039;ll need to take on the burden of a few thousand dollars in expense to go chase paperwork.</p>
<p>These are dollars that could have been spent with suppliers (helping them create jobs), or paying new or existing members of my staff (boosting their household incomes&#8230; and spending in their local economy), or to invest in marketing to get more new business (which in turn allows me to spend more with my suppliers and staff).</p>
<p>As a <a  href="http://www.victorcheng.com">business coach</a>, I have gone on record repeatedly to encourage clients and readers that the economy remains highly uncertain. The long term debt problem in the US in particular has not been resolved by the &#034;recovery&#034;.</p>
<p>There are many unforeseen consequences that remain.</p>
<p>This is one of them.</p>
<p>And if by some small miracle enough people complain about the useless paperwork requirements before it takes effect in 2012, then I&#039;m certain there will be another unforeseen consequence to take its place.</p>
<p>While I know many of you feel that the business environment has become hostile to businesses both economically and politically, I actually do think it&#039;s a mistake to let these external changes get you riled up emotionally.</p>
<p>Are these kinds of headaches a problem? Yes, absolutely.</p>
<p>Is it worth more than a passing moment of your time and focus? Definitely not.</p>
<p>Is it excuse for delivering sub-par financial performance this year? Heck no.  That&#039;s a total cop out.</p>
<p>As a <a  href="http://www.victorcheng.com">CEO Coach</a>, I tell my clients that good leaders deliver the numbers no matter what.</p>
<p>And keep in mind that your competitors face these paperwork burdens as much as you do. So while these kinds of these are a total pain, at least they are equally painful to everyone.</p>
<p>So take small mental note of these recent events, and continue to stay focused on your customers, your company, and your competitors &#8212; and generally in that order &#8212; and you&#039;ll do fine.﻿</p>
<p> </p>


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		<title>Job Creation in Private Sector Remained Weak in June</title>
		<link>http://www.victorcheng.com/job-creation-in-private-sector-remained-weak-in-june</link>
		<comments>http://www.victorcheng.com/job-creation-in-private-sector-remained-weak-in-june#comments</comments>
		<pubDate>Fri, 02 Jul 2010 22:39:42 +0000</pubDate>
		<dc:creator>Victor Cheng</dc:creator>
				<category><![CDATA[Small Business News]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[job creation]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[unemployment]]></category>

		<guid isPermaLink="false">http://www.victorcheng.com/?p=1336</guid>
		<description><![CDATA[<p>The United States added just 83,000 private-sector jobs in June, a dishearteningly low number that could add to the growing number of economists who warn that the economic recovery has slowed to the point that it cannot generate enough job growth.</p>
<p><a  href="http://www.victorcheng.com/job-creation-in-private-sector-remained-weak-in-june" class="more-link">More on Job Creation in Private Sector Remained Weak in June</a></p>
<a  href="http://www.victorcheng.com/job-creation-in-private-sector-remained-weak-in-june" class="retweet " startcount="0" target="blank" rel="nofollow">Job Creation in Private Sector Remained Weak in June</a>

]]></description>
			<content:encoded><![CDATA[<p>The United States added just 83,000 private-sector jobs in June, a dishearteningly low number that could add to the growing number of economists who warn that the economic recovery has slowed to the point that it cannot generate enough job growth.</p>
<p>Department of Labor June Employment Report Over all, the nation lost 125,000 jobs, according to the monthly snapshot of the job market released by the Labor Department on Friday&#034;</p>
<p>(Via <a  rel="nofollow" target="_blank" href="http://www.nytimes.com/2010/07/03/business/economy/03jobs.html?hp">NYTimes.com</a>)</p>
<p>Victor&#039;s Comments:</p>
<p>This recovery, which may be a bit of a misnomer, is going to take a while. The key takeaway here is to truly plan for an extended mediocre economy and make sure your business can do well despite the circumstances.</p>
<a  href="http://www.victorcheng.com/job-creation-in-private-sector-remained-weak-in-june" class="retweet " startcount="0" target="blank" rel="nofollow">Job Creation in Private Sector Remained Weak in June</a>

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		<title>Finding Hidden Pockets of Revenue Growth</title>
		<link>http://www.victorcheng.com/hidden-pockets-of-revenue-growth</link>
		<comments>http://www.victorcheng.com/hidden-pockets-of-revenue-growth#comments</comments>
		<pubDate>Fri, 18 Dec 2009 19:35:04 +0000</pubDate>
		<dc:creator>Victor Cheng</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.victorcheng.com/?p=1185</guid>
		<description><![CDATA[<p>The last month has been such a whirlwind of activity for me.</p>
<p>In addition to working with existing clients many of whom are having record sales years, I&#039;ve been working with several new clients getting them ready for having a big year in 2010.</p>
<p><a  href="http://www.victorcheng.com/hidden-pockets-of-revenue-growth" class="more-link">More on Finding Hidden Pockets of Revenue Growth</a></p>


]]></description>
			<content:encoded><![CDATA[<p>The last month has been such a whirlwind of activity for me.</p>
<p>In addition to working with existing clients many of whom are having record sales years, I&#039;ve been working with several new clients getting them ready for having a big year in 2010.</p>
<p>In addition, I&#039;ve been doing the road warrior thing giving speeches across the country. I started a month ago in Baltimore, then moved on to Dallas, Las Vegas, Seattle, Boston, New York City and I&#039;m off to San Diego in about an hour.</p>
<p>Business owners everywhere are concerned about the economy and how to do well in it. I suppose it&#039;s good to be the &#034;recession guy&#034; in the middle of a recession. (There is a really big lesson in that last sentence if you read it very carefully a few times. Hint: I was NOT the recession guy BEFORE the recession.)</p>
<p>What has been interesting to me is to get feedback from business owners across many different cities in America.</p>
<p>In my speeches, I talk about the importance of finding the overlooking opportunity in your business that is growing despite the fact that it is being ignored and under-resourced.</p>
<p>When I mention this idea, the initial reaction is often &#034;Ha! like I&#039;d overlook that kind of gift.&#034;</p>
<p>Towards the end of my talk, I often ask people in the room how many have some portion of their business (often it&#039;s a small portion of the business) that is either growing or has not been negatively impact by the economy as much as other parts of the business.</p>
<p>For some businesses, it&#039;s a particular product or service line. In other, it&#039;s a particular customer segment that continues to buy despite the economy.</p>
<p>But what I have noticed is that in EVERY audience I speak to, about 10% &#8211; 15% of the businesses owners in the room, when prompted, acknowledge that this phenomenon happens to describe their business.</p>
<p>Then I ask the &#034;killer&#034; question&#8230; the one that &#034;shames&#034; people into action&#8230; I then ask, &#034;Over the past 12 months, have you increased your personal focus, staffing, or funding to further develop this particular revenue stream?&#034;</p>
<p>And 95% of the team the answer is a very sheepish, &#034;No.&#034;</p>
<p>The owner of a very successful business up in Seattle said it best, &#034;Ya know, I&#039;m almost ashamed to admit. But you know, we actually do have this one service that has been growing month-over-month for the past 15 months in a row.&#034;</p>
<p>&#034;It&#039;s a service that I think is kind of lame. I personally find it annoying. But, when I think about it our customers must really like it because it continues to grow despite our best efforts to ignore it.</p>
<p>We originally offered it on whim, but customers keep buying each month. And ya know, we haven&#039;t done anything with it at all. Geez&#8230; that&#039;s just so embarassing.&#034;</p>
<p>This is reaction is extremely common. Many very successful business owners overlook these growth areas because the growth does not match their mental model of their own business.</p>
<p>If they think they are in the business of selling &#034;Product A,&#034; they interpret any growth in Product B as an accident&#8230; and they&#039;re slow to recognize it as an opportunity.</p>
<p>One of the reason I insist that all of my clients look at their dashboard numbers regularly and for making major strategic decisions is to use facts to blow away any assumptions they&#039;re holding about the business.</p>
<p>The facts describe reality. What you choose to do with it is an entirely other matter.</p>
<p>For example, I also met a former General Motors executive who was probably one of the top 50 in all of GM. He described to me how GM would look at their monthly sales figures and compare them to Toyota regularly.</p>
<p>They noticed that monthly sales had shrunk steadily 240 months in a row (that&#039;s every month for 20 years). During that same time, Toyota and Honda sales grew steadily 240 months in a row&#8230; in the exact opposite trend of GM.</p>
<p>How did other GM executives interpret these market facts?</p>
<p>They concluded that Toyota didn&#039;t know how to make &#034;real&#034; cars. They didn&#039;t know how to &#034;push iron&#034; like the folks in Detroit.</p>
<p>Geez 240 months in a row of declining sales for GM vs. 240 months in a row of increasing sales for Toyota. There is a message in dashboard metrics if one is willing to look at it objectively.</p>
<p>See the real problem was DENIAL. GM was unable to accept the brutally harsh reality that Toyota was doing something right&#8211;at least by customer&#039;s standards. It never occurred to the executives at GM to deal with reality and to learn from it.</p>
<p>This is a mistake. Don&#039;t let happen in your business.</p>
<p>Business metrics tell a story&#8230; if you care to look. If your business stinks, it stinks. Deal with it. But whatever you do, don&#039;t just stick your head in the sand and deny it.</p>
<p>Similarly, if the runt of your product line is selling well&#8230; don&#039;t deny and discount it&#039;s successes. Often times, you will stumble upon doing something exactly right in your marketplace. When you do, it&#039;s important to be smart enough to realize you just got lucky, and capitalize on it.</p>
<p>Of course, it helps a LOT to be deliberately experimenting with new ways of generating revenue. Lots of disciplined trial and error will eventually allow you to stumble upon an opportunity.</p>
<p>The trick is then to realize you just got lucky and to capitalize on it.</p>
<p>This is how you find growth in virtually any business. It&#039;s the process I used with all of my clients to find ways to grow their businesses when their competitors are shrinking.</p>


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		<title>Sigh&#8230; Obama Screws Up Businesses Again&#8230;</title>
		<link>http://www.victorcheng.com/obama-screws-up-businesses</link>
		<comments>http://www.victorcheng.com/obama-screws-up-businesses#comments</comments>
		<pubDate>Sat, 24 Oct 2009 11:53:35 +0000</pubDate>
		<dc:creator>Victor Cheng</dc:creator>
				<category><![CDATA[Small Business News]]></category>
		<category><![CDATA[commentary]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.victorcheng.com/?p=1131</guid>
		<description><![CDATA[<p>I just read the latest news that the Obama administration is instituting a 90% pay reduction for the top 25 employees at all the companies that were provided bailout money.</p>
<p>The idea is that voters are irritated at the idea that these executives are making a lot of money and getting paid with tax payer dollars.</p>
<p><a  href="http://www.victorcheng.com/obama-screws-up-businesses" class="more-link">More on Sigh&#8230; Obama Screws Up Businesses Again&#8230;</a></p>


]]></description>
			<content:encoded><![CDATA[<p>I just read the latest news that the Obama administration is instituting a 90% pay reduction for the top 25 employees at all the companies that were provided bailout money.</p>
<p>The idea is that voters are irritated at the idea that these executives are making a lot of money and getting paid with tax payer dollars.</p>
<p>While this may the politically acceptable solution to bad publicity, it&#039;s a pretty dumb move.</p>
<p>Let me ask you, if you&#039;re really good at what you do for work and your &#034;boss&#034; gave you a 90% pay cut, what would you do?</p>
<p>Duh&#8230; I&#039;d quit.</p>
<p>Now think about who in the world would be dumb enough to want a top 25 job at say a major bank that&#039;s really in terrible financial shape?</p>
<p>You&#039;re assigned &#034;mission impossible&#034; and you get paid pretty nothing.</p>
<p>The only kind of person who takes this kind of job is one who has no other choice. You can be sure it&#039;s not someone who&#039;s really good at what they do.</p>
<p>This seems like a pretty lousy way to protect the government&#039;s investment in these banks. Yes, lets give someone $100 billion in bailout money, and then find the least qualified person to manage it.</p>
<p>I generally don&#039;t talk all that much about politics. But, this was such an short-sighted decision that it&#039;s absurd to anyone with any business sense.</p>


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		<title>Guess Who&#039;s Rockin in the McRecession?</title>
		<link>http://www.victorcheng.com/mcrecession</link>
		<comments>http://www.victorcheng.com/mcrecession#comments</comments>
		<pubDate>Sat, 25 Jul 2009 03:38:30 +0000</pubDate>
		<dc:creator>Victor Cheng</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[success stories]]></category>

		<guid isPermaLink="false">http://www.victorcheng.com/?p=999</guid>
		<description><![CDATA[<p>Most entrepreneurs are flat of playing defense in this recession.</p>
<div>
<p> </p>
<p>They are not playing to win, but to lose less. Then they complain about awful the recession is.</p>
</div>
<div>
<p> </p>
<p>This whole line of thinking is completely flawed.</p>
</div>
<div>
</div>
<p><a  href="http://www.victorcheng.com/mcrecession" class="more-link">More on Guess Who&#039;s Rockin in the McRecession?</a></p>


]]></description>
			<content:encoded><![CDATA[<p>Most entrepreneurs are flat of playing defense in this recession.</p>
<div>
<p> </p>
<p>They are not playing to win, but to lose less. Then they complain about awful the recession is.</p>
</div>
<div>
<p> </p>
<p>This whole line of thinking is completely flawed.</p>
</div>
<div>
<p> </p>
<p>In boom economies, there are companies that fail. In down economies, there are companies that win.</p>
</div>
<div>
<p> </p>
<p>Winning and losing has nothing to do with the economy. It has everything to do with being noticeable different and better than competitors.</p>
</div>
<div>
<p> </p>
<p>BUT the big difference in a recession is this. If you want your business to grow in a recession, the only way is to take the business from your competitors period.</p>
</div>
<div>
<p> </p>
<p>You&#039;re going to want to re-read that last sentence carefully.</p>
</div>
<div>
<p> </p>
<p>The math on this simple. In a shrinking economy, the overall size of the economic pie gets smaller. The only way to grow is to get a bigger size of the pie &#8211; pure and simple.</p>
</div>
<div>
<p> </p>
<p>Most business owners completely miss this fundamental point.</p>
</div>
<div>
<p> </p>
<p>They spend their time obsessed with the doom and gloom news, rather than keeping a pulse on how customer needs have shifted and on finding and exploiting competitor weaknesses.</p>
</div>
<div>
<p> </p>
<p>That&#039;s a big mistake.</p>
</div>
<div>
<p> </p>
<p>But there is one company that is so massively and overwhelmingly on the offensive. That company is McDonalds.</p>
</div>
<div>
<p> </p>
<p>Sales at McDonalds are up this year over last &#8211; yes they grew.</p>
</div>
<div>
<p> </p>
<p>The growth wasn&#039;t enormous, but in this environment any year-over-year growth is great.</p>
</div>
<div>
<p> </p>
<p>As I like to say, a win is a win. It may not be pretty, but I&#039;ll take it.</p>
</div>
<div>
<p> </p>
<p>If you the leaders at McDonalds are happy to take the win, kick back, and take a vacation for the rest of the recession, you</p>
</div>
<div>
<p> </p>
<p>would be wrong. Dead wrong.</p>
</div>
<div>
<p> </p>
<p>Instead they just launched (in a really big way) McCafe -McDonald&#039;s answer to Starbucks.</p>
</div>
<div>
<p> </p>
<p>Their model is coffee that is 70% as good as Starbucks for half the price. Will it work, only time will tell.</p>
</div>
<div>
<p> </p>
<p>But the point is a company that could legitimately coast in this recession is doing the exact opposite.</p>
</div>
<div>
<p> </p>
<p>Their ambition is none other than to cut Starbucks off at the knees, put them out of business, and take all their billions in revenue away from them.</p>
</div>
<div>
<p> </p>
<p>Brutal? Yes.</p>
</div>
<div>
<p> </p>
<p>Harsh? Yes.</p>
</div>
<div>
<p> </p>
<p>Necessary? Absolutely.</p>
</div>
<div>
<p> </p>
<p>Look if you&#039;re into everybody in your industry holding hands, singing cumbyah, and expecting everyone&#039;s business to grow, you&#039;re going to be waiting an awfully long time in this recession.</p>
</div>
<div>
<p> </p>
<p>This is war.</p>
</div>
<div>
<p> </p>
<p>For you to win, a competitor is going to lose.</p>
</div>
<div>
<p> </p>
<p>Welcome to the real world. Best to get used to the idea and find a way to beat your competitors.</p>
</div>
<div>
<p> </p>
<p>Heck, McDonalds is even though they don&#039;t have to. Why shouldn&#039;t you be doing the same?</p>
</div>
<p> </p>


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		<title>Recession Survival Lessons from Fortune Magazine</title>
		<link>http://www.victorcheng.com/recession-survival-lessons</link>
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		<pubDate>Fri, 24 Apr 2009 02:50:36 +0000</pubDate>
		<dc:creator>Victor Cheng</dc:creator>
				<category><![CDATA[Victor Cheng Blog]]></category>
		<category><![CDATA[recession proof]]></category>
		<category><![CDATA[recession survival]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.victorcheng.com/?p=136</guid>
		<description><![CDATA[<div>
<p>I got back late last night from New Orleans where I gave a keynote speech for Fortune Magazine&#039;s Small Business Sales &#38; Marketing Summit.</p></div>
<div>
<p>I flew in on Sunday night to hear the other speakers and to get a better feel for the audience. And I ended up spending 10 hours revise my talk and rehearsing it to better fit the audience, time slot, and format for the event.</p></div>
<div></div>
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			<content:encoded><![CDATA[<div>
<p>I got back late last night from New Orleans where I gave a keynote speech for Fortune Magazine&#039;s Small Business Sales &amp; Marketing Summit.</p></div>
<div>
<p>I flew in on Sunday night to hear the other speakers and to get a better feel for the audience. And I ended up spending 10 hours revise my talk and rehearsing it to better fit the audience, time slot, and format for the event.</p></div>
<div>
<p>So sadly, I did not end up making it to Cafe Dumond (will have to wait for next time).</p></div>
<div>
<p>But, I did come up with a story that I share with the 150 CEOs in the room about how to survive this recession. It was a last minute addition to my talk and I think it made the point I wanted to get across. So I thought I&#039;d share the story with you.</p></div>
<div>
<p>When an economic storm rolls in, most people run for cover, hide, and try to ride the storm out.  This is a natural human instinct and if you know for sure the storm will be short, it&#039;s a reasonable thing to do.</p></div>
<div>
<p>But if you need the storm has the potential to be a long one, you don&#039;t want to hide from the change in conditions&#8230; you want to take advantage of it.</p></div>
<div>
<p>So in my best (okay mediocre) attempt at being a drill sergeant, I started yelling at the group of CEO&#039;s to stop being a bunch of wussy pansies. (And amazingly I did not get thrown out of the room)</p></div>
<div>
<p>When it starts to rain, you don&#039;t run and hide.</p></div>
<div>
<p>You get your rear-end out there and start selling umbrellas! Sell food rations. Sell bottled water. Sell bus tickets to somewhere dry. Sell the stuff people want when it&#039;s raining.</p></div>
<div>
<p>Crisis creates opportunity.</p></div>
<div>
<p>The morale of the story is that even in storm, people still have money&#8211;but what they care about and what they spend money on changes. The key to ensuring your business survives and even prospers is to sell what people want to buy right now.</p></div>
<div>
<p>Do NOT what they used to buy. Don&#039;t sell what you think theyneed. Just sell what they want to buy at this precise moment in time.</p></div>
<div>
<p>It seems simple enough&#8230; sell what people want to buy. But, as I am fond of saying, under times of extreme stress and pressure, common sense is the first thing that goes out the window.</p></div>
<div>
<p>Don&#039;t let it!</p></div>
<div>
<p>Be brutally honest with yourself. Ask yourself, are you selling the products and services your customers want to buy? (If you&#039;re not sure, check your bank balance. It doen&#039;t lie)</p></div>
<div>
<p>If you&#039;re not or if your only partly selling what customers are buying, go talk to your customers and figure out what they want right now. It&#039;s a great place to start.</p></div>


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		<title>Recession Survival Mindset</title>
		<link>http://www.victorcheng.com/recession-survival-mindset</link>
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		<pubDate>Tue, 21 Apr 2009 02:43:10 +0000</pubDate>
		<dc:creator>Victor Cheng</dc:creator>
				<category><![CDATA[Victor Cheng Blog]]></category>
		<category><![CDATA[Mindset]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[recession proof business]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.victorcheng.com/?p=133</guid>
		<description><![CDATA[<div>
<p>Conventional &#034;wisdom&#034; says that when an economic storm comes in, you&#039;re supposed to hunker down and ride the thing out.</p></div>
<div>
<p>I hate conventional wisdom.</p></div>
<div>
<p>By definition, conventional wisdom is what everyone agrees is the right thing to do. Conventional &#034;wisdom&#034; is really just another way of saying the thinking of the average person.</p></div>
<div></div>
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]]></description>
			<content:encoded><![CDATA[<div>
<p>Conventional &#034;wisdom&#034; says that when an economic storm comes in, you&#039;re supposed to hunker down and ride the thing out.</p></div>
<div>
<p>I hate conventional wisdom.</p></div>
<div>
<p>By definition, conventional wisdom is what everyone agrees is the right thing to do. Conventional &#034;wisdom&#034; is really just another way of saying the thinking of the average person.</p></div>
<div>
<p>Well the average business in a recession shrinks. A number of average businesses are supposed to fail in a major recession.</p></div>
<div>
<p>I don&#039;t know about you, but following in the footsteps of an average business kinda stinks don&#039;t you think?</p></div>
<div>
<p>While hunkering down is the most popular reaction to an economic storm, let me suggest a far less popular (but much more profitable) alternative.</p></div>
<div>
<p>When a storm rolls in, rather than running for cover here&#039;s what I suggest:</p></div>
<div>
<p>Get out into the storm and start selling umbrellas!</p></div>
<div>
<p>Sell extra food supplies, batteries, flash lights, rain ponchos, spare water bottles, backup power generators, and all kinds of other stuff.</p></div>
<div>
<p>There is money to be made in any economy&#8211;good or bad.</p></div>
<div>
<p>There are always winners. And there are always losers&#8230; always!</p></div>
<div>
<p>In this worst economic crisis since the Great Depression, our economy will shrink by about 5%. While this is 5 times bigger than the tiny 1% shrinkages of our last two recession, purely on math basis 95% of economic spending still remains.</p></div>
<div>
<p>So instead of $14,000,000,000,000 in spending we had a year ago, this year we &#034;only&#034; have $13,300,000,000,000. That&#039;s 13.3 trillion for those who go dizzy trying to count all those zeros.</p></div>
<div>
<p>Even after the recession shrinks our economy, we will have an economy that&#039;s still larger than that of China, Japan, United Kingdom, and Germany (the next 4 biggest economies)&#8230;COMBINED.</p></div>
<div>
<p>How much of that 13.3 trillion pie do you really need to make your goals for the year?</p></div>
<div>
<p>Forget about riding out this economic storm. Be bold. Get some courage. And get out there are sell stuff to those who want to ride out the storm. That&#039;s where the money is made.</p></div>
<div>
<p>Examples:</p></div>
<ul>
<li>Sales of dvd rental services like Net Flix is up 23% versus last year.</li>
<li>Sales of romance novels, science fiction, and fantasy are all up versus last year</li>
<li>Sales of brew it yourself coffee beans are up 5% from last year</li>
<li>Sales of seeds (like the kind you plant in the ground to grow your own vegetables) are up 25%</li>
</ul>
<div>
<p>Notice the theme?</p></div>
<div>
<p>People who can&#039;t face economic reality hide in fantasy and escapism&#8230; thus fueling the sales and profits of those who can.</p></div>
<div>
<p>Sure fewer people are paying for $4 Starbucks lattes, but it doesn&#039;t mean they&#039;ve stopped drinking coffee does it?  They just make it at home. Money is being made in coffee right now.</p></div>
<div>
<p>Can&#039;t afford to buy groceries, take advantage of all that dirt in your backyard and grow your own. But you gotta buy seeds. Guess what, someone is smart enough to be selling them right when you want them.</p></div>
<div>
<p>In a recession, money doesn&#039;t disappear, it just gets spent differently. (Write that line down)</p></div>
<div>
<p>Duh, go follow the money!</p></div>
<div>
<p>It ain&#039;t rocket science.</p></div>
<div>
<p>That&#039;s my thought for the day.</p></div>
<div>
<p>On a personal note, I&#039;m heading out to the airport later today to fly to New Orleans (ironic given my choice of topics for today&#039;s email). I&#039;ll be giving a speech at the Fortune Magazine Small Business Sales &amp; Marketing Summit. Conventional wisdom says you&#039;re not &#034;supposed&#034; to grow your business in a recession. Well, so much for conventional wisdom.</p></div>
<div>
<p>If you&#039;ll be attending, be sure to stop by and say hi.  I&#039;ll be sitting at the speakers table for most of the event.</p></div>


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		<title>Recession Combat Fatigue</title>
		<link>http://www.victorcheng.com/recession-combat-fatigue</link>
		<comments>http://www.victorcheng.com/recession-combat-fatigue#comments</comments>
		<pubDate>Sat, 04 Apr 2009 18:32:11 +0000</pubDate>
		<dc:creator>Victor Cheng</dc:creator>
				<category><![CDATA[Victor Cheng Blog]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[recession survival]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://www.victorcheng.com/blog/?p=89</guid>
		<description><![CDATA[<p>I just came back from giving a speech to a bunch of students on  Santa Clara University. They were deeply concerned about the  recession and how this effects their getting jobs.</p>
<div>
<div></div>
</div>
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]]></description>
			<content:encoded><![CDATA[<p>I just came back from giving a speech to a bunch of students on  Santa Clara University. They were deeply concerned about the  recession and how this effects their getting jobs.</p>
<div>
<div>
<p>Last night I gave a speech to group of seasoned businessowners. The business veterans were pretty nervous too.</p></div>
<div>
<p>Everywhere you look, people are nervous. The vast majority of the news about the recession is negative and usually overly so.</p></div>
<div>
<p>When there&#039;s positive news, it too is usually overlyemotionalized.</p></div>
<div>
<p>The emotional roller coaster ride between the economy is near the end of the world to the recession is almost over is draining.</p></div>
<div>
<p>The reality is the economy does not change that much in 24hours. But the news sure makes it feel like there&#039;s a lot more chaos than really exists.</p></div>
<div>
<p>When you add the news to the actual issues you face in your business, the combined effect can often be exhausting.</p></div>
<div>
<p>Here are three tips to beat what I call recession combat fatigue.</p></div>
<div>
<p>1) Stop watching the news!  The news is not all that relevant to your business. The economy could very well recover from an economists point of view, but your business could still suffer.</p></div>
<div>
<p>2) Get your pulse on what customers are thinking. The news isn&#039;t all that relevant, but what is relevant is paying attention to the customers in your market.</p></div>
<div>
<p>What do they care about today, that they didn&#039;t care about a few years ago? What are they still buying and why? Who is still buying and why?</p></div>
<div>
<p>What you thought you knew about your market may have changed. Get the latest info.</p></div>
<div>
<p>Accurate facts are incredibly calming in a crisis. At least you know what you&#039;re up against.</p></div>
<div>
<p>It&#039;s much harder to drive on a bumpy dirt road blindfolded than with both eyes open seeing clearly. The bumps are the same, butone experience is terrifying while the other is merely a little annoying.</p></div>
<div>
<p>3) Don&#039;t dwell on the problems in your business, focus on the finding and then executing the solution. Progress also calms the nerves.</p></div>
<div>
<p>When you&#039;re too busy fixing your problems, you have no time to worry about them. Sit on you hands and worry creeps in.</p></div>
<div>
<p>Those are my tips for the day.</p></div>
</div>


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