small business

Guess Who’s Rockin in the McRecession?

Most entrepreneurs are flat of playing defense in this recession.   They are not playing to win, but to lose less. Then they complain about awful the recession is.   This whole line of thinking is completely flawed.   In boom economies, there are companies that fail. In down economies, there are companies that win. […]

Read the full article →

Recession Survival Lessons from Fortune Magazine

I got back late last night from New Orleans where I gave a keynote speech for Fortune Magazine’s Small Business Sales & Marketing Summit. I flew in on Sunday night to hear the other speakers and to get a better feel for the audience. And I ended up spending 10 hours revise my talk and […]

Read the full article →

Recession Survival Mindset

Conventional “wisdom” says that when an economic storm comes in, you’re supposed to hunker down and ride the thing out. I hate conventional wisdom. By definition, conventional wisdom is what everyone agrees is the right thing to do. Conventional “wisdom” is really just another way of saying the thinking of the average person. Well the […]

Read the full article →

Recession Combat Fatigue

I just came back from giving a speech to a bunch of students on  Santa Clara University. They were deeply concerned about the  recession and how this effects their getting jobs. Last night I gave a speech to group of seasoned businessowners. The business veterans were pretty nervous too. Everywhere you look, people are nervous. […]

Read the full article →