usp

Unique Selling Proposition vs. Market Differentiation

One of my readers, Tony, asks the following question: Is market differentiation the same as “Unique Selling Proposition”?  If not, what’s the difference? Let me start by providing some context. The term “Unique Selling Proposition” (USP) is a term used by advanced marketing professionals that basically states every advertising campaign must explain what’s unique about […]

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Market Differentiation

Most CEO business owners completely misunderstand the point of market differentiation. They think that being different in a marketplace means doing what your competitors do, but better. You see this a lot in the computer industry. One company has a computer that has 1 gigabyte or RAM, with a 150 gigabyte hard drive. The next […]

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