Verne Harnish is a well respected and extremely successful “business guru” who seeks to help emerging companies increase growth and realize their potential. His highly acclaimed book, Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Fast-Growth Firm, is arguably one of the clearest and most practical guides on growing and managing a small to medium size business.

In this entrepreneurial must read, Harnish outlines the strategy and winning habits of the legendary businessman John D. Rockefeller. His lessons are geared specifically toward individuals intent on growing an enduring venture as opposed to the get-rich-quick business owners. The three winning habits Harnish discovered from analyzing Rockefeller’s strategy are priorities, data, and rhythm. Incorporating these habits will yield consistent core values, the ability to measure progress, and a well organized and properly aligned work force.

Harnish’s book isn’t just a compilation of theoretical business ideas; rather, the habits he identifies are accompanied by strategies for implementation rendering his work practical and application-oriented. The tangible resources offered up by Harnish allow entrepreneurs to turn plans into action and project their business forward. Many of the concepts mentioned are familiar to business owners, but the process of implementation isn’t always as clear. Adding what many other business books tend to miss, Harnish provides a model for putting plans into action and increasing business growth.

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