word of mouth

Viral Marketing Examples

A package containing chocolate covered grasshoppers arrives at your door unexpectedly…what do you do? No tricks here – give it moment of consideration. It turns out 5,000 individuals were recently faced with the same question when a lumpy package arrived at their door. In an era of information overload, a bulky package filled with chocolate […]

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Storyselling: How to Sell More Using Customer Stories

We all enjoy a good story and as a business owner, stories from satisfied customers are priceless. Positive customer experiences, according to John Williams, are readily available to “any viable business on the planet” and they should be utilized. One of the best ways to increase business is to use customer testimonials to your advantage. […]

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