Website Myths Debunked

by Victor Cheng

Many business owners will inevitably consider whether or not to invest their time and money into a website – some with more reservations than others. Mark Kolier offers six common myths that make small businesses apprehensive:

1.    It cost tens of thousands of dollars to create a website. 2.    I don’t have the staff to update the website 3.    My competition does not have a website so why would I need one 4.    I can get away with a simple, freebie website. 5.    I don’t have lots of frequently updated content for my website. 6.    All that search engine optimization stuff is too hard to figure out.

The reality is that a solid website can be had at a low price, adding and managing content is simple, and a website is an integral business investment that can help you stand out in a crowd.

After considering the above-mentioned myths about small business websites, ask yourself this: when was the last time you used the yellow pages or any kind of phone book? The ease of Google and Yahoo search means fewer people are using printed materials when searching for products or services.

Many small businesses lack a good searchable website or simply don’t have one at all which is a big mistake. Customers are always searching for products and services and right wrong or indifferent, many will judge whether or not to do business with you based on your website. If you’re a small business owner with a sub-par website or no website at all, take advantage of the opportunity to be present when new customers are looking for your product or service by building a proper website.

Full Article: Does My Local Business Really Need a Website? Small Business Website Myths Revealed

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