Duh… Focus on What’s Still Working

by Victor Cheng

In a recession, most business owners obsess about what’s wrong with their market, customers, company, and life. The natural inclination is to focus on your problems and how to make them go away.

While this is certainly one approach, it must be balanced with the exact opposite — focusing on what’s still working.

What part of your business is gliding along effortlessly despite you ignoring it?

What type of customer is as loyal as ever?

Which product keeps selling no matter what you do (or don’t do)?

In short, what segments of your business are still working well. And what can you do to focus on that and do what’s working more deliberately.

In a declining market, with limited resources, the only way to win (and not just survive) is through very carefully chosen focus. Pick and choose your battles very wisely because you can’t find too many of them at the same time.

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