For some odd reason, far too many CEOs have the instinct of cutting price as a way to stimulate sales. Cutting price is easy to do, but difficult (if not impossible) to sustain as an on-going strategy. In every market, there is always going to be only ONE lowest-price producer. There IS an advantage to being […]
Read the full article →
Amazon.com’s new digital book device, named Kindle, has just hit the market. While early reviews on Amazon itself appear fairly negative, there is a hidden lesson here that’s important for any CEO to recognize. In my book Extreme Revenue Growth, I used Amazon as an example of a company that has done some interesting things, […]
Read the full article →