Year: 2008

The Consequences of Unintended Consequences

I have a saying that when it comes to providing financial incentives, they always work all the time. The tricky part is recognizing that sometimes what you thought you were “incentivizing” is not what you actually ended up incentivizing. Often, it’s the unintended consequences that cause problems for companies. Here’s a great post from Marc …

The Consequences of Unintended Consequences Read More »

How to Market a Complicated Product or Service

My latest area of interest has been the field of linguistics and communications.  At first, this seems like an odd topic, particularly in the context of creating revenue growth, but I’ve since come to realize its direct relevance. Leadership, revenue growth, and execution all have their roots in one’s ability to communicate with others. Imagine …

How to Market a Complicated Product or Service Read More »