From time to time, I play an interesting exercise with my business and my clients’ businesses. I ask myself, if Bill Gates were running this business, what we he do differently? I always assume that he runs the business anonymously, isn’t able to take advantage of his fame as the richest and most successful entrepreneur […]
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As many of you know, I’ve been doing a fair amount of research into the past 12 US recession going back 136 years–looking for what separated the winners from the losers. One of the big secrets from this research is how winning companies profit from new trends that emerge in a recession. The companies that […]
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