Monday, June 7, 2010

Unique Selling Proposition vs. Market Differentiation

One of my readers, Tony, asks the following question: Is market differentiation the same as “Unique Selling Proposition”?  If not, what’s the difference? Let me start by providing some context. The term “Unique Selling Proposition” (USP) is a term used by advanced marketing professionals that basically states every advertising campaign must explain what’s unique about […]

Read the full article →