“Blogging may be the most cost effective method of marketing a small business available. So then why don’t more business owners make more effective use of their blogs?” (Via SmallBizTrends.com) This is a great question. I think the main reason is it seems time consuming (probably because it is!). Blogging for small businesses is useful in […]
Small Business Marketing
Most CEO business owners completely misunderstand the point of market differentiation. They think that being different in a marketplace means doing what your competitors do, but better. You see this a lot in the computer industry. One company has a computer that has 1 gigabyte or RAM, with a 150 gigabyte hard drive. The next
I’ve been in an abusive relationship for the past 15 years. Its a relationship where I’ve given, and the other side just takes, takes, and takes. I’ve stayed in this relationship all this time because getting out seemed so difficult and complicated. Where would I go instead? What if a new relationship doesn’t work out?
In a recession, it’s critical to communicate effectively with potential customers. This is a given. But what’s tricky is knowing what to communicate. Specifically you must convey two things: 1) we know what you want us to solve for you, and 2) we can solve that problem for you in a unique way that none