Media Room

Victor Cheng has spent close to thirty years as a board member and advisor to technology-company CEOs, boards, and investors, much of it helping B2B software founders grow their companies and sell them well. Since 2021, his clients’ exits have totaled more than $300 million.
That work taught him the central lesson of his newest book, Teach AI Your Company (2026): buyers pay for knowledge they can see. He helps leadership teams and investors write down what their companies know, so AI can use it and buyers will value it. He uses the same method to teach AI his own company.
A Stanford graduate, Victor began his career at McKinsey & Company and held senior operating roles at early software pioneers LivePerson and Art Technology Group (acquired by Oracle). He also wrote Extreme Revenue Growth and the bestselling Case Interview Secrets (100,000+ copies).
He lives in the Seattle area and coaches high school football.

Teach AI Your Company
Your AI is brilliant. It just doesn’t know your company. How leadership teams write down what their companies know, so AI can use it and buyers will value it.
Introducing Victor
Our next speaker has spent close to thirty years in the room where technology companies get built and sold, as a board member and advisor to CEOs, boards, and investors. Since 2021, his clients’ exits have totaled more than three hundred million dollars. He started his career at McKinsey. His new book, Teach AI Your Company, is about the knowledge a company runs on, and how to turn it into something AI can use and a buyer will pay for. Please welcome Victor Cheng.
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Social Media
Archive
Television Appearances

Bank Marketing in Recession

Fire Sale Marketing in the Auto Industry

Marketing Stunts Gone Wrong
Byline Articles
- Fortune Small Business: Smartphone Showdown
- Entrepreneur: The Salary Dilemma: Should You Be Open About Employee Pay?
- Entrepreneur: 3 Ways to Find Your Perfect Board of Advisors
- Entrepreneur: How Your To-Do List Can Boost Your Bottom Line
- Entrepreneur: 3 Signs You Need to Take a Pay Cut
- Entrepreneur: Leadership Playbook: 3 Ways to Coach, Not Criticize, Employees
- Entrepreneur: 5 Ways to Keep Employees From Checking Out on the Job
- Entrepreneur: How to Get Everything Done by Doing Less
Media Appearances
- Observer: A Top Career Coach’s Advice on Job Hunting & Making Remote Working Work For You
- TIME Magazine: Black Friday Shopping: Discounting but No Panic
- Entrepreneur: Five Signs You’re Losing a Sale – And How to Save It
- Entrepreneur: How to Stage a Small Business Comeback
- Entrepreneur: To See or Not to See?
- Inc Magazine: How to Evaluate Your Company’s Financial Position
- Inc Magazine: The 3 Best Job Interview Questions to Gauge a Candidate’s EQ
- Inc Magazine: Wall Street vs. Main Street
- Inc Magazine: Why EQ Matters More Than IQ
- The Wall Street Journal: How Small Business Can Survive and Thrive in Economic Hard Times
- The Wall Street Journal: Tough Times Call for New Ideas
- NBC News: Small Firm’s Job-Growth Role May Be Overstated
- Forbes: Five Ways to Build a Virtual Company
- Harvard Business Review: Is Freelancing Right for You?
- MarketWatch: Small Firms Grow, Even Thrive, by Adopting New Strategies to Outlast Recession
- TheStreet.com: The Top 12 Pitfalls of Starting a Business
- Smart Money: 5 Survival Tips for Entrepreneurs
- The Wall Street Journal: Acing Tricky Questions
- Quartz Magazine: Consultant, Consult Thy Self
- The Wall Street Journal: McKinsey Tries to Recruit Mothers Who Left the Fold