Victor Cheng is an independent board member and Executive Coach to Inc 500 CEOs. He has been featured as a business expert by MSNBC, Time, The Wall Street Journal, Fortune Small Business, Forbes, The Harvard Business Review, Entrepreneur, SmartMoney, and Inc. Magazine.
Victor is a former McKinsey & Company consultant and has been a senior executive in several publicly owned technology companies. Victor also runs the blog CaseInterview.com, the most prominent blog on the management consulting industry, where he has taught and mentored 90% of new hires at McKinsey, Bain and the Boston Consulting Group in over 100 countries worldwide. He’s a graduate of Stanford University with a degree in quantitative economics and is the author of The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time, Extreme Revenue Growth: Startup Secrets to Growing Your Sales from $1 Million to $25 Million in Any Industry, and Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting.
Bank Marketing in Recession
Fire Sale Marketing in the Auto Industry
Marketing Stunts Gone Wrong