Even in a recession, life goes on. Babies are still being born. Couples still fall in love. And they still have weddings. Is the business of hosting weddings recession proof? Or is it not? Watch today’s episode of More Profits TV and find out for yourself. And discover the lesson behind today’s case study that […]
A Recession Proof Service Business: Hosting Weddings? (More Profits TV – Episode #3) Read More »
My latest book The Recession-Proof Business is now available on Amazon.com and Barnes and Noble. The book reveals the lessons from 1 and 2 person business that were started in the major recessions and depressions over the past 136 years that survived and grew to become Fortune 500 giants. Discover how companies like FedEx, Hewlett
The Recession Proof Business Read More »
Communicating an idea is difficult, but communicating an idea to a modern sensory-overloaded audience is…nearly impossible. Citing inspiration from Malcolm Gladwell’s Tipping Point, Chip and Dan Heath offer a recipe for constructing memorable ideas in their book Made to Stick: Why Some Ideas Survive and Others Die. The Heath Brothers organize their book based around
There’s only one thing worse than being in crisis (an economic one or otherwise), and that’s to be in DENIAL that you’re in a crisis. See my commentary on the labor contract negotiations the Boston Globe newspaper is having with one of their labor unions… and the hidden recession survival lesson that every business owner
The #1 Killer of Businesses in a Recession: DENIAL (More Profits TV – Episode #2) Read More »
