competitive advantage

Think Globally and Increase Opportunities

The annual Forbes 400 list is out, and Americans continue their downhill slide. ┬áIt used to be that one out of two billionaires was an American. It is now down to one out of three.. a drop in market share from 50% to 33%. So which countries are gaining the most ground? It’s the BRIC […]

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From Humiliation to $20M in Sales

Times change, and with it we must change too. The following story is about a very unusual product called the Microplane Grater. If you spend a lot of time in the kitchen (or Williams Sonoma), you know exactly what I am talking about. It is a little device that shreds block of parmesan cheese effortlessly. […]

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