victor cheng

Market Differentiation

Most CEO business owners completely misunderstand the point of market differentiation. They think that being different in a marketplace means doing what your competitors do, but better. You see this a lot in the computer industry. One company has a computer that has 1 gigabyte or RAM, with a 150 gigabyte hard drive. The next [...]

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Duh… Focus on What’s Still Working

In a recession, most business owners obsess about what’s wrong with their market, customers, company, and life. The natural inclination is to focus on your problems and how to make them go away. While this is certainly one approach, it must be balanced with the exact opposite — focusing on what’s still working. What part [...]

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A Killer Way to Get New Customers (Part 2) – More Profits TV Episode #5

Here’s Part 2 of my commentary on the KFC word of mouth mega-hit promotion turned disaster. There are lessons in here on what to do and what NOT to do. Both are useful and applicable to any business.  

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A Recession Proof Service Business: Hosting Weddings? (More Profits TV – Episode #3)

  Even in a recession, life goes on. Babies are still being born. Couples still fall in love. And they still have weddings.   Is the business of hosting weddings recession proof?  Or is it not? Watch today’s episode of More Profits TV and find out for yourself. And discover the lesson behind today’s case [...]

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The Recession Proof Business

My latest book The Recession-Proof Business is now available on Amazon.com and Barnes and Noble. The book reveals the lessons from 1 and 2 person business that were started in the major recessions and depressions over the past 136 years that survived and grew to become Fortune 500 giants. Discover how companies like FedEx, Hewlett [...]

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