Most CEO business owners completely misunderstand the point of market differentiation. They think that being different in a marketplace means doing what your competitors do, but better. You see this a lot in the computer industry. One company has a computer that has 1 gigabyte or RAM, with a 150 gigabyte hard drive. The next […]
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In the keynote speeches I give, one of the themes I emphasize is how important it is to FOCUS on the key opportunities in your business. Hands down, I find most companies spread their resources, staff, and executive attention on too many projects. This is especially true if you’re in a turnaround situation. So what’s […]
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