The key to small business success is simple to understand, but not always easy to do. The 4 keys to business success are: 1) Solve an annoying enough problem for customers that they’re willing to pay money to solve it, and want to solve it right NOW The is a subtle, but arguably profound point. […]
“Blogging may be the most cost effective method of marketing a small business available. So then why don’t more business owners make more effective use of their blogs?” (Via SmallBizTrends.com) This is a great question. I think the main reason is it seems time consuming (probably because it is!). Blogging for small businesses is useful in
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The United States added just 83,000 private-sector jobs in June, a dishearteningly low number that could add to the growing number of economists who warn that the economic recovery has slowed to the point that it cannot generate enough job growth. Department of Labor June Employment Report Over all, the nation lost 125,000 jobs, according
Job Creation in Private Sector Remained Weak in June Read More »
One of my readers, Tony, asks the following question: Is market differentiation the same as “Unique Selling Proposition”? If not, what’s the difference? Let me start by providing some context. The term “Unique Selling Proposition” (USP) is a term used by advanced marketing professionals that basically states every advertising campaign must explain what’s unique about
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I’m writing this article on my way home from Milwaukee, Wisconsin. I spent a week here meeting several dozen CEOs who run mid-size businesses in the area. The weather and people were great (actually warmer than San Francisco go figure!) and I discovered entire new industries I didn’t even know existed. In my conversations, the
Are Greek Protesters Smoking Crack? Read More »
