Mel Gibson: How to Destroy Your Personal Brand in 60 Seconds

Wow, Mel Gibson really stepped in it now. While I continue to believe that the whole social media scene is way over-hyped (ahem… show me the money), it is probably under-hyped in one area — the speed in which BAD news can travel FAST. Whether your company is engaged in social media (blogging, tweeting, facebook-ing, […]

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