seth godin

How to Grow Your Customer Base

Here are two strategies for adding to your customer base

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The Danger of Competing on Price

For some odd reason, far too many CEOs have the instinct of cutting price as a way to stimulate sales. Cutting price is easy to do, but difficult (if not impossible) to sustain as an on-going strategy. In every market, there is always going to be only ONE lowest-price producer. There IS an advantage to being […]

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