The Art of the Start Book Review

by Victor Cheng

So you have a business idea and the ambition to see things through, yet you haven’t a clue where to begin. You’re not alone. Most aspiring business owners become overwhelmed with questions like “how do I write a business plan?” “who are my customers?” and the ever nagging “how do I raise capital?” Kawasaki’s The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything systematically fills in the blanks while communicating details in a language we all understand. This isn’t a book for the all knowing; this is a book for the aspiring business owner who wants to put his or her ideas into action. Kawasaki himself is no stranger to the art of starting –

As the founder of Garage Technology Ventures and the architect of multiple start ups, Kawasaki introduces an easy to understand system rooted in real life experience that answers the most fundamental questions pertaining to business ownership. The clarity with which Kawasaki writes and his concise explanations make The Art of the Start a must read for all early stage entrepreneurs.

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