The Recession-Proof Business: Table of Contents

Part I: The Recession-Proof Formula

  • Chapter 1 -

    Adopt the Recession-Proof Mind-Set
  • Chapter 2 -

    Solve A Problem That Gets Worse in a Recession
  • Chapter 3 -

    Make Your Business Competition-Proof
  • Chapter 4 -

    Market More Aggressively, Not Less
  • Chapter 5 -

    More Recession Success Stories

Part II: Recession Marketing

  • Chapter 6 -

    How to Channel Customer Demand
  • Chapter 7 -

    How to Win Over Customers
  • Chapter 8 -

    Make Marketing an Investment, Not an Expense
  • Chapter 9 -

    Marketing is All About Timing
  • Chapter 10 -

    The Chief Rainmaking Officer
  • Chapter 11 -

    Unlock Hidden Profits in Your Own Business

Part III: Business Reinvention

  • Chapter 12 -

    Business Reinvention
  • Chapter 13 -

    Resources for Business Reinvention

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