The Recession-Proof Business: Table of Contents
Part I: The Recession-Proof Formula
Chapter 1 – Rule #1: Adopt the Recession-Proof Mind-Set
Chapter 2 – Rule #2: Solve A Problem That Gets Worse in a Recession
Chapter 3 – Rule #3: Make Your Business Competition-Proof
Chapter 4 – Rule #4: Market More Aggressively, Not Less
Chapter 5 – More Recession Success Stories
Part II: Recession Marketing
Chapter 6 – How to Channel Customer Demand
Chapter 7 – How to Win Over Customers
Chapter 8 – Make Marketing an Investment, Not an Expense
Chapter 9 – Marketing is All About Timing
Chapter 10 – The Chief Rainmaking Officer
Chapter 11 – Unlock Hidden Profits in Your Own Business
Part III: Business Reinvention
