The Recession-Proof Business: Table of Contents Part I: The Recession-Proof Formula Chapter 1 - Adopt the Recession-Proof Mind-Set Chapter 2 - Solve A Problem That Gets Worse in a Recession Chapter 3 - Make Your Business Competition-Proof Chapter 4 - Market More Aggressively, Not Less Chapter 5 - More Recession Success Stories Part II: Recession Marketing Chapter 6 - How to Channel Customer Demand Chapter 7 - How to Win Over Customers Chapter 8 - Make Marketing an Investment, Not an Expense Chapter 9 - Marketing is All About Timing Chapter 10 - The Chief Rainmaking Officer Chapter 11 - Unlock Hidden Profits in Your Own Business Part III: Business Reinvention Chapter 12 - Business Reinvention Chapter 13 - Resources for Business Reinvention
