Communicate or Die – More Profits TV – Episode #10

  In a recession, it’s critical to communicate effectively with potential customers. This is a given. But what’s tricky is knowing what to communicate.   Specifically you must convey two things: 1) we know what you want us to solve for you, and 2) we can solve that problem for you in a unique way […]

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How to Market a Complicated Product or Service

My latest area of interest has been the field of linguistics and communications.  At first, this seems like an odd topic, particularly in the context of creating revenue growth, but I’ve since come to realize its direct relevance. Leadership, revenue growth, and execution all have their roots in one’s ability to communicate with others. Imagine […]

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