Here’s Part 2 of my commentary on the KFC word of mouth mega-hit promotion turned disaster. There are lessons in here on what to do and what NOT to do. Both are useful and applicable to any business.
One of the most compelling ways to acquire new customers is by creating an irresistible offer. This is the exact OPPOSITE of what most businesses do. Most provide an average, okay, offer and spend enormous amounts to time, money, and energy promoting it with only modest results to show for it. The irresistible offer approach