Effectiveness isn’t a trait we’re born with, but there’s hope according to the late Peter F. Drucker, a man some designate as the father of management theory. Fortunately for business owners, employees and managers alike, Drucker makes a case that executive effectiveness is learned through a set of principles which he outlines in his timeless […]
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One of the most compelling ways to acquire new customers is by creating an irresistible offer. This is the exact OPPOSITE of what most businesses do. Most provide an average, okay, offer and spend enormous amounts to time, money, and energy promoting it with only modest results to show for it. The irresistible offer approach
A Killer Way to Get New Customers (Part 1) – More Profits TV Episode #4 Read More »
Even in a recession, life goes on. Babies are still being born. Couples still fall in love. And they still have weddings. Is the business of hosting weddings recession proof? Or is it not? Watch today’s episode of More Profits TV and find out for yourself. And discover the lesson behind today’s case study that
A Recession Proof Service Business: Hosting Weddings? (More Profits TV – Episode #3) Read More »
My latest book The Recession-Proof Business is now available on Amazon.com and Barnes and Noble. The book reveals the lessons from 1 and 2 person business that were started in the major recessions and depressions over the past 136 years that survived and grew to become Fortune 500 giants. Discover how companies like FedEx, Hewlett
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Communicating an idea is difficult, but communicating an idea to a modern sensory-overloaded audience is…nearly impossible. Citing inspiration from Malcolm Gladwell’s Tipping Point, Chip and Dan Heath offer a recipe for constructing memorable ideas in their book Made to Stick: Why Some Ideas Survive and Others Die. The Heath Brothers organize their book based around
